The acronym SEO stands for Search Engine Optimization. It is a process whereby a particular web page or website can have improved visibility in an organic search. A high ranked or a more frequently seen website on a search results page will have higher number of visitors. One can attend the best SEO conferences London to learn about various SEO techniques and as to how these can be implemented for your business.
SEO may have video, image, local, news or academic search as its target. An SEO takes into consideration how search engines work, what are searched for by the people, the actual search terms and which are the favorite search engines. The optimizing of a website may require editing its HTML, associated coding and its content. This helps in increasing the relevance to specific keywords and to remove barriers to indexing activities. These websites are then termed search engine friendly. The other SEO procedure commonly seen is to promote a site to increase the number of back links or inbound links.
The techniques used in SEO thus helps to get traffic from the Search Engines. Search engines view pages differently from humans. They carry out process like crawling, indexing, processing, calculating, relevancy and retrieving. It is a well known fact that different search engines give different search results pages for the same search string. The search engine giants like Yahoo!, Bing and Google keep changing their algorithms and it is necessary to adapt the pages according to these.
So, it is imperative to put in extra for SEO as this will keep the company on the top. All the search engines operate more or less similarly but different search engines give importance to different factors. For instance, Google gives importance to links whereas Bing and Yahoo! attach importance to on page keywords. Google prefers older websites whereas Yahoo and Bing do not. So in order to utilize more search engines there is a necessity to optimize carefully.